When should I use page rankings?
The page rankings tool allows you populate specific search results with web pages of your choice. Although Cludo is able to automatically prioritize pages effectively, having a tool like this can be helpful to shape the results to your site goals.
With page rankings, you can create a list of web pages, rank them, and then assign those pages to a group that contains one or more search words. When those words are searched, the top search results displayed will be the web pages from your list, and they will appear in the order in which you ranked them.
The front page for this tool displays a searchable table that shows each page ranking that you have created. Each page ranking has a name and is followed by the search words that trigger the ranking. You can edit one of your existing page rankings by clicking on its name in the table.
Exclude pages for specific searches only
This tool also allows you to exclude web pages, preventing them from appearing as results for specific searches. The page ranking tool therefore acts like another level in a marketing funnel, as you can move certain pages to the top of the results, thus guiding the customer’s path throughout your site.
Remember! Page rankings are engine specific
If you're working with more than one engine, make sure you've selected the right engine from the dropdown in the top bar.
Creating Page Rankings
To create a page ranking, click the “New” button found in the upper-right corner of the main page rankings screen. This opens a new page where you create your ranking by inputting search words and prioritizing the web pages that will appear as results for those searches.
Name your ranking
You must enter a name for your page ranking. This name is only used within MyCludo as a way to organize your rankings.
Add search words
To add search words to your group, type a word in the “Insert search word” text box and click the “+” button. Words that have been added to your group appear below the text box.
You can use wildcards for page rankings. Read more
Note: A search word can only exist in one ranking group.
To remove a word from your ranking, simply click the X icon attached to the search word
Add results to your ranking
To add results to your ranking, click the “Add pages…” button beside the “Ranked pages” subhead.
After clicking “Add pages…” an overlay appears where you can search for pages by either title or URL. When you input a title or URL into the text box, a search occurs automatically, providing you with a list of web pages that you can add to your page ranking.
The pages presented in the list have a title and a URL. If you click on the URL, you are directed to that page, allowing you to make sure it is a page that you want to rank. By clicking on the “+” button that corresponds to a page, that page is placed in a sublist containing the pages that will be ranked.
Sort the results in your page ranking
After closing the overlay, pages that you have added to the ranking appear in a table below the “Ranked pages” subhead. You can delete a page from the table by clicking on the trash button that appears when hovering over the row for that page.
The priority column indicates the order in which the ranked web pages appear as results when a word in your ranking group is searched. You can click and drag each row in the table to adjust its priority.
Using page rankings to exclude results for certain searches only
For results that you don't want to take away from the search completely, but don't want to show up for specific searches, page rankings also offer the ability to do that.
To exclude web pages from certain searches, do the same steps as for a normal page ranking and click the “Add pages…” button beside the “Excluded pages” subhead.
From here, the process is completely the same as if you were adding pages to a page ranking: search for your desired page and add it to the list.
Results that you have excluded to the ranking group appear in a table below the “Excluded pages” subhead. You can delete a page from the table by clicking on the trash button that appears by moving your cursor a row in the table. Pages deleted from this table will then no longer be excluded for this specific search.
Save and test
When you're satisfied with your ranking, click the save button. Page rankings go into effect immediately, so you don't have to wait before you can test your changes. If you perform a test search using a word from your ranking group, the top results will be the pages that you prioritized.