The banners tool allows users to create banners that are displayed at the top of a search results page for specific searches. Banners are used to highlight and promote specific content, helping you direct users to the content you want them to see. Your site will benefit from using banners to provide focused and visual direction- when tied to the search results, banners have the advantage of being a prominent, stylistically different way of promoting content based on the search query. Banners can be used as part of your site’s marketing strategy to promote content and products, or for various informational purposes such as displaying opening hours, rules & regulations, events etc.
The main banners screen displays a searchable table that shows each banner you have created. Each banner in the table has a name, a list of search words that activate the banner, and a status toggle, which you can use to set the banner as active or inactive. You can edit one of your existing banners by clicking on its name in the table.
If the status toggle is set to active, the banner will be displayed at the top of the search results page when any of the words associated with that banner are searched. If the status toggle is set to inactive, the banner will not be displayed.
To create a banner, click the “New” button found in the upper-right corner of the main banners screen. This opens a new page where you design your banners and create activation words that when searched, will display the banner among the search results.
Name Your Banner
You must enter a name for your banner. This name is only used within My Cludo as a way to organize your banners.
Add Banner Activation Words
To add search words that activate your banner—triggering it to display—type a word in the “Insert search word” text box and click the “+” button. Words that can activate your banner appear in a list presented above the text box. A single search word can be associated with multiple banners. If such a word is searched, multiple banners are displayed among the search results.
You may also use Wildcards to activate the banner. For example, if you'd like the banner to appear any time the word pricing appears, enter *pricing*. The banner would then appear for queries like pricing guide, product pricing, etc. Read more about Wildcards here.
To remove a word from the list, hover your cursor over a word and click the trash button that appears next to that word.
Design Your Banner
The banners tool includes a content creator that includes many standard word-processing options. The content made using this creator is what will be displayed in your banner.
In addition to creating and formatting text, the content creator allows you to add links, pictures, videos, and other media to your banner.
If you have created a banner externally using HTML, there is an option for you to paste your source code directly into the content creator.
The schedule drop-down menu at the bottom of the screen allows you to set a date range during which you banner is active. The schedule function will automatically set the banner to active on the start date and it will automatically set the banner to inactive on your end date.
If you wish to activate your banner again, you can either create a new schedule or toggle the banner to active from the main banners screen.
After you are satisfied with your banner, you must click “Save” at the bottom of the screen. Then, you can perform a test search to make sure the banner is displaying properly.