The dashboard is the default MyCludo landing page. While logged into your account, you can access your dashboard from any other page by clicking the “Dashboard” tab on the left side of your screen.
The dashboard contains several windows that provide you with summarized statistics about how users are searching your site. You can use the information presented on the dashboard to quickly get an overview of the search activity for the chosen engine and period in the top bar.
The primary window at the top of your dashboard is the analytics overview. This window displays the total number of searches performed on your site, a line graph that indicates the dates during which those searches occurred, and percentages for those searches that were successful and unsuccessful.
If there is a high percentage of searches that are not producing results, you can use the analytics to identify those and evaluate their significance. If you determine that a search needs improvement, you can use the tools to increase the success rate of that search.
At the bottom of the analytics overview window, you can click “Show more details” to see an expanded line graph that illustrates the total searches as well as searches that did and did not produce results during your selected time range.
If you are using the tools to modify your searches, this graph can help you determine if those modifications are achieving the search improvements you desire. If your modifications are successful, the line graphs will show an increase in successful searches and a decrease in unsuccessful searches over time.
Search Words Without Results
These are searched words that did not produce any results from your website. If the search term is relevant to your business, consider adding content to your site that addresses these searches.
Searches where the user did not click on any of the search results are called ineffective searches. This could indicate that the results delivered by the search were not relevant to the user - consider adding a manual page ranking if you think you can improve the relevance. If not, consider adding additional content related to those search terms.
Most visited dead links
These will appear if you have Cludo's Intelligent 404 module implemented on your site. The list shows the five most visited 404 pages on your site. Go to your 404 analytics to view referral URLs and eliminate the broken links.
Most Popular Search Words
The five most searched words on your site within the time period you defined. For words relevant to your organization, use these as a guide to the most vital web content areas that should be focused on.
Trending Search Words
Searches that are trending within your chosen period (compared to the previous one). This can be a really important metric for forecasting what the future may hold. For words relevant to your organization, use these as a guide to potential new web content areas that should be focused on.
The five most clicked on pages from search terms on your website within the time period you defined. This is a great way to identify your most powerful web content areas as well as determining what content should be promoted more - since the users are searching for it to find it.