This section provides you with a list of searches that are ineffective. An ineffective search is a search where the visitor does not click on any of the results, meaning that the results provided are not relevant to the user.
These searches usually have a very low or zero click-through rate and most likely means that your site lacks content in the given area, or that you should adjust your search results using page rankings or engine boosting.
The overview displays a table that contains four sortable columns: Search word, Unique searches, CTR (click-through rate), and Significance.
Reminder: The analytics are displayed for the engine and time period chosen in the top bar:
The table is searchable and can be exported as a CSV file for use in other programs.
Search word: This presents each search term that has been used on your site.
By hovering your cursor over a search word, you can access a drop-down menu that provides you with a quick path to setting up a tool for that specific search term. Each tool that appears in the drop-down menu is described in detail in its own section.
For ineffective searches, it will often make the most sense to add a page ranking for the search term. You know your website - and your users - best, and so you will most likely have an idea of what result should be the first result for the search in question.
If a search term has already been modified using one of those tools, the corresponding initial will be displayed next to that word.
Unique searches: The unique searches column represents the number of sessions in which this search was made.
CTR: The CTR, click-through rate, is the percentage of searches in which the user clicked a result.
If a word is relevant to your site and has a low CTR (click-through rate) percentage, it means that users are not finding the information they're seeking by performing that search.
Significance: An ineffective search with a darker flag is more significant than an ineffective search with a lighter flag. This is determined by Cludo's intelligent algorithm, taking the number of unique searches and CTR into account.
When you are working to improve ineffective searches that are relevant to your site, you should prioritize improvements to the searches that have a greater significance. Doing so will ensure that you are making the improvements that will have the greatest impact on the effectiveness of searches performed on your site.