This section provides you with a list of searches that are ineffective. An ineffective search is a search where the visitor does not click on any of the results that are delivered to them- the results have little to no relevance to the user. These searches with a zero click-through rate from results usually indicates your site lacks pertinent content in a given area. This is therefore a valuable alert to examine your search engine settings or optimize certain content areas within your site to remedy this issue.
The main ineffective searches screen displays a table that contains three sortable columns: search word, number of searches, CTR (click-through rate), and significance.
The table is searchable and can be exported as a CSV file for use in other programs.
This search word column presents each word that has been searched on your site that has not produced a result. The column can be sorted alphabetically, and by hovering your cursor over a search word, you can access a drop-down menu that provides you with a quick path to many of My Cludo’s tools. You can use these tools to easily modify the selected search word directly from this table. Each tool that appears in the drop-down menu is described in detail in its own section.
Since the words in this table are ineffective, any words that are relevant to your site need to be improved. After modifying a search, you can click on a word in this table to perform a test search, allowing you to quickly see if the improvements to your search are working as intended.
There is an initial for each tool displayed in the drop-down menu. If a search word has already been modified using one of those tools, the corresponding initial will be displayed next to that word.
Number and CTR
The number and CTR columns present the total number of times a word from this table has been searched and the percentage of those searches in which the user visited a site that appeared on the results page.
If a word is relevant to your site and has a low CTR (click-through rate) percentage, it means that users are not finding the information they are seeking by performing that search.
Cludo’s intelligent algorithm determines the significance of each of your ineffective searches. Each search is given a score that is displayed in the significance column of the table as a colored flag. An ineffective search with a darker flag is more significant than an ineffective search with a lighter flag.
When you are working to improve ineffective searches that are relevant to your site, you should prioritize improvements to those searches that have a greater significance. Doing so will ensure that you are making the improvements that will have the greatest impact on the effectiveness of searches performed on your site.