Quicklinks allow you to direct the user to a specific URL, controlling their destination and skipping the search results page.
A quicklink connects one or more search terms to a specific URL. When users perform a search with a word that is attached to a quicklink, the normal results page is bypassed, and the user is routed directly to the URL that corresponds to the quicklink. The benefit of this is that it saves the user time while also allowing you to direct user traffic to the pages you feel are most relevant to specific search terms.
Be careful! Your users might get frustrated if they're directed to another page than the search results page if that page isn't what they were looking for. Make sure that 10/10 of your users want to find the page that you set for your quicklink. Good examples are "contact", "opening hours", "find store", etc.
The main quicklink screen contains a searchable table that displays all search words that are attached to quicklinks and the URLs that correspond to those words. You can edit one of your existing quicklinks by clicking a search word, and you can delete a quicklink by hovering your cursor over a row on the table and clicking the trash button. If you click on a URL, you are directed to that page, allowing you to make sure it is a page that you want to use for your quicklink.
Reminder: Quicklinks are engine-specific
Remember that quicklinks will only apply to the engine you're currently working on. You can select your engine from the dropdown in the top bar:
Create a new quicklink
To create a quicklink, click the “New” button in the upper-right corner of the main quicklinks screen. This opens a new page to link word sets to URLs.
To add search words that activate your quicklink—causing the search to route users directly to the quicklink’s URL—type a word in the the “Insert search word” text box and click the “+” button. Words that can activate your quicklink appear in a list presented above the text box. A search word can only be attached to one quicklink.
To remove a word from the group, hover your cursor over a word and click the trash button that appears next to that word.
Quicklinks support wildcards. Read more.
To set your quicklink web page, enter the page’s URL in the text box. Make sure to include the protocol (http://) for the web address—if you forget to include the protocol, a red outline appears around the text box to remind you.
Once you've entered a word or group of words and a web address, click the “Create” button at the bottom of the screen to create your quicklink.