This section provides you with a list of each term that has been searched on your site and has not produced a result. Depending on the search term and severity, consider using the tools to tweak it or even adding content to your site that addresses these searches.
The search words are presented in a table of three sortable columns: search word, number of searches, and change.
Data presented in "Search words without results"
Search word: This presents each search term that has been used on your site. Click this header to sort the list alphabetically by search terms.
By hovering your cursor over a search word, you can access a drop-down menu that provides you with a quick path to setting up a tool for that specific search term. Each tool that appears in the drop-down menu is described in detail in its own section.
If a search term has already been modified using one of those tools, the corresponding initial will be displayed next to that word.
Unique searches: The number in this column represents the number of sessions in which this search was performed.
Change: The 'Change' metric compares the number of unique searches in the chosen period with the previous period, telling you how the search term in question is trending.
Taking action towards search words without results
There are several ways to approach a search without results. This all depends on the search term and your content.
Synonyms: In this case, for a search like autosuggest, we know the user is talking about what we call autocomplete, so we'll add a synonym for that.
Misspellings: A search for 'implamantation' is an obvious spelling error, so we add a misspelling for that, replacing all searches for 'implemantation' with 'implementation'.
Missing content: Lastly, it might be that users are searching for content that does not exist on your website. In this case, we don't have any information about sharepoint on our site, so we might consider adding somewhere that we support integration with Sharepoint sites.
A user searching for 'youtube' can only be looking for our YouTube channel, so we could consider adding a quicklink for that search.
NB: examples are created for the purpose of this example.
If you want a deep dive analysis of the search term, you can click it to view the search term analysis.