The analytics drop-down menu located on the left side of your screen contains an array of statistical data about how users are searching your site. You can use this data to identify searches that need improvement.
The analytics drop-down menu contains five types of data, each with a dedicated page:
- All search words
- Search words with result
- Search words without result
- Ineffective searches
- Most popular pages
You can access each data type either from the analytics drop-down menu or its corresponding window on your dashboard.