Setting up an integration between Cludo and Google Analytics allows you to connect your search analytics with your overall website data to make better smarter decisions for your website.
In order to capture the analytics, the Google Analytics script should be on all pages that you want to be tracked. If you are using multiple analytics trackers, the Cludo script will by default sync with the first one.
Cludo supports the following Google Analytics script versions: gtag.js, analytics.js, and ga.js. Track objects cannot be renamed.
Customers using API do not get out-of-the-box GA integration and will have to integrate with Google Analytics on their own.
Enable data to be sent to Google Analytics
In MyCludo, go to your Settings menu located on the left side of the MyCludo dashboard, and select Website settings.
Enable the option to Send data to Google Analytics and click Save.
Configure your Google Analytics account
To complete the setup, you will also need to configure Google Analytics to process the data sent from your site search.
Log into your Google Analytics account and go to your Administration page. Then under All Web Site Data, select View Settings.
Under Site Search Settings, enable the switch on. The Query parameter field will appear. Enter cludoquery into this field and save the settings.
Additionally, if Categories are set up in your search, you will need to turn on Site search categories and enter cludoCategory into this field.
To avoid issues with your analytics, we do not recommend stripping the category parameters out of the URL.
Once these steps are completed in MyCludo and Google Analytics, data will be populated under Behavior > Site Search in Google Analytics, in addition to your MyCludo dashboard.
What data does Cludo send to Google Analytics?
Cludo script sends 2 types of reports (if you are using gtag.js or analytics.js):
- a "pageview"
- You can find the main analytics in Behavior > Site Search > Overview.
- You will find sessions with/without search, search terms and search categories (if set) and search pages paths (applicable for Overlay Search users).
- as an event "Cludo search"
- You can also find analytics in Behavior > Events > Overview > "Cludo search" as "Event category".
- For this event, select "Event Action" Search. You will find every search action (like search, next pagination/endless scroll page loading, using facets etc.) as "Search." We will be improving the data to count all events separately in the future.
- View Event Label for searches with and without results.