Certain parts of your website may be more important than others, or areas of your website that do not carry the same amount of weight. Although Cludo’s out of the box search algorithm provides relevant results, you may want to promote certain areas of your website. Customize your engine settings to boost search results that provide more value or decrease the value of less important pages or files.
Here are some common examples of boosting results for different industries:
- Education: Increase the boosting for admissions and decrease the boosting for old newsletters
- Financial: Increase the boosting of loan rates pages
- Government: Increase the boosting of residents and decrease the boosting of documents
- Healthcare: Increase boosting services and bill pay pages
- Legal: Increase boosting for your partners and attorneys and decrease boosting for press releases.
- Non-profit: Increase the boosting for donations and memberships pages
- Sales/Consulting: Increase the boosting of your products, services, or contact sales pages.
- Technology: Increase the boosting of support and sales pages.
These are some general examples of boosting results for your business, however, it’s up to you to determine the importance of pages and control the search algorithm. If you have any questions about setting this up, we’re happy to help! Simply support a support ticket.
Customizing your search algorithm using boosting:
To add a new boosting, go to your Engine settings on the left side of your MyCludo menu. Click Add Boosting, and set up the criteria of what you’d like to boost.
Boosting-based on path: Boost a result based on a URL match. For example, anything with /products should be ranked higher than the other results.
Boosting-based on a field: Boost a result based on a query match with the title, category, Id, or any custom fields set. For example, if someone searches the word “tuition”, boost all the pages that have “tuition” in the page title higher.
Boosting-based on a field value comparison: Boost a result where a specified field contains a specific value. For example, if the category contains Admissions for a specific search result, display the page higher.
Dynamic boosting: Boost a result dynamically using a defined value set within a specified field. If you have a custom field to pull a value for how high you would like a page boosted, the engine will dynamically rank it accordingly. This boosting is controlled by the custom field that is set.
Boosting at 100% is what the average algorithm is set to. Anything boosted over 100% will increase it’s ranking and anything boosted below100% will decrease it. The boosting percentage is multiplied by the calculated ranking score.