Although Cludo’s out of the box search algorithm provides relevant results, you may want to promote certain areas of your website while deprioritizing others. Customize your engine settings to boost search results that provide more value or decrease the value of less important pages or files.
Common examples of boosting for different industries
- Education: Increase the boosting for admissions and decrease the boosting for old newsletters
- Financial: Increase the boosting of loan rates pages
- Government: Increase the boosting of residents and decrease the boosting of documents
- Healthcare: Increase boosting of services and bill pay pages
- Legal: Increase boosting for your partners and attorneys and decrease boosting for press releases
- Non-profit: Increase the boosting for donations and memberships pages
- Sales/Consulting: Increase the boosting of your products, services, or contact pages
- Technology: Increase the boosting of support and sales pages
These are some general examples of boosting results for your business. However, it’s up to you to determine the importance of pages and control the search algorithm. If you have any questions about setting this up, we’re happy to help! Simply submit a support ticket.
Customizing your search algorithm using boosting
To add a new boosting, go to your Engine settings on the left side of your MyCludo menu. Click Add Boosting, and set up the criteria of what you’d like to boost.
Boosting based on path
Boost a result based on a URL match. For example, anything with /products in their URL should be ranked higher than the other results.
Boosting based on a field
Boost a result based on a query match with any crawler field. For example, if someone searches the word “tuition”, boost all the pages that have “tuition” in the page title higher.
This can also be applied to custom field such as product id, meta tag etc.
Boosting based on a field value comparison
Boost a result where a specified field contains a specific value. For example, if the field Category contains Admissions for a specific search result, display the page higher.
Control boosting on your end by setting up a custom crawler field to fetch a meta tag that has the boosting value as its content.
<meta property="cludo-boosting" content="300">
If the crawler is set up to crawl the meta property "cludo-boosting", select this field for dynamic boosting. With the example above, the page in question would be boosted by 300%.
Boosting at 100% is what the average algorithm is set to. Anything boosted over 100% will increase its ranking and anything boosted below 100% will decrease it. The boosting percentage is multiplied by the calculated ranking score, which can be viewed by testing your search inside MyCludo:
When accessing your engine, you'll see some pre-set boostings. Those are enabled by default once your account is opened based on our experience with different types of results.
We assign a positive boosting to results where the search query is found in the title of the result.
If you're a more recent customer, you'll find that the meta description of a page is crawled automatically. If this exists, we assign a positive boosting to the meta description, assuming that results where the search query can be found within a meta description are more important than results where the search query is simply found anywhere within the page content.
fc_Title, fc_Content, fc_ResponsFileName, & fc_ContentType
fc is short for "file content". These boostings are applied automatically to all detected files in your search result (such as PDFs, Word documents etc.). We know that most users are rarely searching for files rather than actual web pages. We don't want to take away the files completely, but we want them to have a lower priority in the search.
The default boosting can of course be removed/edited if desired.