The search term analysis provides a deep dive into the analytics surrounding a specific search term or query. Using the analytics, you can understand what, how often, where visitors are searching and in return gain the insights to make decisions that improve your website around the search analytics.
Viewing a search term analysis
To access the search term analytics, begin by selecting a search term from the dashboard or within any pages of your analytics.
At the top of the search term analysis, you can set a specific time period to view the analytics for a search term. All the data will correspond to the timeframe set in this view.
Beneath the timeframe, you can see the search term that is being analyzed. In this example, the analytics are for the search term 'Majors' for the Last Month.
Total unique searches: This number represents the total number of searches that was completed at least once during a single session by a unique visitor. For example, if a visitor searches the term ‘Majors’ five times in the last month, it will still be counted as one unique search for the visitor.
Total searches: This number represents the total number of searches that were completed during the set time frame. For example, there may be 19 total searches, with 5 unique searches due to visitors executing a search on the term more than once in a visit.
Effective search rate: The inverse to ineffective searches, this number represents the percentage of total searches and the number of time a visitor clicked on a result from the search results page.
Within this section, you will find the order of the page rankings for the search query, with or without intelligent rankings.
Intelligent Rankings: If this toggle is switched on, Cludo will rank the pages accordingly based on the number of times visitors click on specific results for the search term, in addition to the Cludo algorithm.
Note: This feature is only available to Business and Enterprise customers and must be turned on within the engine settings.
Intelligent rankings preview: Use this toggle to preview how the page rankings change when machine learning is used to rank pages within the search results.
Rank: The number of where a page appears on the search engines results page for the specified search term.
Page Title: The page title of the page. Hover over the page title to see the URL on the bottom left corner of your browser.
Click Count: The total number of times the page was clicked on from the search results page for the specified search word.
Adjusted by: This number refers to the number of spots in a rank a page increased or decreased by when intelligent rankings are activated.
In this section, if Cludo tools are being used, they will have a darker background.
Tools include the following:
- Page Ranking
In this example, there is a page ranking that affects the rankings. This is signified by the dark background within the Page Ranking icon and a pin next to the Rank number.
You can also implement a tool from this page by clicking on the desired tool. It will then take you to the associated tool for further customization.
Search originated from:
This statistic shows the referring page the search term, or query was executed on. The numbers next to the term refer to the total number of times the search was executed from the specified page for the specified search term.
Tip: If a search term is being searched from a page that should have content, this can show that the content the visitor was looking for is not located on the page. Consider updating content on the page or creating new content to remove this barrier!