404 Analytics

When website visitors hit a 404 page, it’s important to re-engage the visitor with suggested pages to prevent them from bouncing and finding information elsewhere. This can be done by using Cludo's Intelligent 404 module.

With 404 analytics, understand how visitors are getting to 404 pages, how often, from where, and whether they found the content they were looking for.

Viewing 404 analytics

Once the Intelligent 404 module has been implemented and there has been a registered 404 visit, the 404 Analytics tab will appear on your MyCludo dashboard and within your Analytics section.

404 Analytics Metrics

Unique 404 visits: Total number of unique page visits to a 404 page during the specified time period

Unique clicks: Total number of clicks on the suggested results that appear within the intelligent 404 page

Click-through rate (CTR): The rate at which the 404 suggested pages are clicked. This number is the percentage of visitors who hit a 404 page and click on a suggested page. This does not include any instances where there are no suggested pages.

404 Analysis

To view more Analytics for a 404 link, click the URL on the report to view the 404 analysis.

The 404 Analysis provides a drill-down into how many visitors hit that broken link, how visitors got to the page, if they clicked on a suggested result, and what that result was.

Total Visits: Total number of page visits to a 404 page during the specified time period

Total Clicks: Total number of clicks on the suggested results that appear within the intelligent 404 page

Click-Through Rate (CTR): The rate at which the 404 suggested pages are clicked. This number is the percentage of visitors who hit a 404 page and click on a suggested page. This does not include any instances where there are no suggested pages.

Referrals: The total number of referring pages to the 404 page

Referral URLs: The web page that sent the visitor to the specified 404 page.

If no referral URLs exist, it's likely because:

• A website visitor enters the URL to a page incorrectly
• The link is a direct link
• If a link is booked marked
• The page was hyperlinked in a mobile application

The number next to the referral URLs represents the number of times the referral URL sent a visitor to the specified 404 page.

Clicked URLs: The web page that a visitor clicked on from the suggested pages presented by Intelligent 404

The number next to the clicked URLs represents the number of times the suggested page was clicked on from the 404 page.