Search origination pages provide insight into where your visitors are executing their searches, as well as what search terms they are searching there. This data is valuable because it allows you to understand your audience's needs as well as discover content gaps.
This list will show you all search origination pages for the specified engine and timeframe selected. The search origination pages are presented in a table of two columns: Search page and Unique searches. The pages can also be exported to a CSV file if needed for further analysis.
Search Origination Pages Analysis
From this report, you can also get insight into the search terms your visitors are searching from a specific page. To access the Search Origination Page Analysis, select the specific page you'd like to review from the report.
The analysis will report all search terms that were used to execute a search on the specified search origination pages, helping you discover any content that might actually be missing from the page in question.