This list provides you with information on the effectiveness of your banners. Banner statistics are split in three columns: Name, Number of searches, and Clicks.
Read more: Create a banner.
The table is searchable and can be exported as a CSV file for use in other programs.
Banner Statistics Glossary
Name The name of the banner (as seen in Tools → Banners)
Number of searches The number of searches that have triggered this banner
Clicks If your banner contains a link, this is where you can see the effectiveness of this
To view a more advanced analysis of your banner, simply click the banner name from the Banner Statistics list.
Time period and banner
Use these dropdowns to determine the time period and the name of the banner you want to see an analysis for.
Graph, Schedule and Links
The graph on the left shows you an analysis of the total views and total clicks on your chosen banner within the time period set. The effectiveness percentage is based on how many times a link on your banner has been clicked compared to how many times that banner has appeared.
Remember that your banner doesn't necessarily have to contain a link and can still have a great importance for your users without one.
If your banner has a schedule, this will appear here. You're even able to set or change a schedule for your banner directly from this view.
The Links section shows you the links that appear in this banner (if it has any) and how many times they have been clicked.
Lastly, the banner analysis shows you a list of the search words that have triggered this banner and how many times this has led to the user clicking a link. The effectiveness of these links are here measured on clicks/views for each unique search word.