Although Cludo’s out of the box search algorithm provides relevant results, you may want to promote certain areas of your website while deprioritizing others. Customize your relevancy to boost search results that provide more value or decrease the value of less important pages or files.
Common examples of Boostings for different industries
- Education: Increase the boosting for admissions and decrease the boosting for old newsletters
- Financial: Increase the boosting of loan rates pages
- Government: Increase the boosting of residents and decrease the boosting of documents
- Healthcare: Increase the boosting of services and bill pay pages
- Legal: Increase boosting for your partners and attorneys and decrease boosting for press releases
- Non-profit: Increase the boosting for donations and memberships pages
- Sales/Consulting: Increase the boosting of your products, services, or contact pages
- Technology: Increase the boosting of support and sales pages
These are some general examples of boosting results for your business. However, it’s up to you to determine the importance of pages and control the search algorithm. If you have any questions about setting this up, we’re happy to help! Simply submit a support ticket.
Customizing your search algorithm using Boostings
To view your Boostings, go to your Boostings tool on the left side of your MyCludo menu. Boostings are engine-specific so be sure to select the correct engine you'd like to view and create Boostings for.
Here you will see you an overview of the active Boostings setup on the engine.
Boosting at 100% is what the out of the box algorithm is set to. Anything boosted over 100% will increase a page's ranking and anything boosted below 100% will decrease it. The boosting percentage is multiplied by the calculated ranking score, which can be viewed by testing your search inside MyCludo:
Adding a Boosting
To add a new boosting, click Add Boosting, and set up the criteria of what you’d like to boost.
When accessing your engine, you'll see some pre-set Boostings. Those are enabled by default once your engine is set up, supported by our data science.
Boosting on Title
We assign a positive boosting to results where the search query is found in the title of the result.
Boosting on MetaDescription
We assign a positive boosting to pages where the search field matches keywords in the meta description, assuming that results in a strong match as compared to results where the search query found within the general body of the page content.
Boosting on Files
Boostings are applied automatically to all detected files in your search result (such as PDFs, Word documents, etc.). Cludo has found that most users are rarely searching for files rather than actual web pages. We don't want to take away the files completely, but we want them to have a lower priority in the search.
The default Boostings can also be removed or further edited.
Boost a result based on a URL match. For example, anything with /products in their URL should be ranked higher than the other results.
Boost a result based on a query match with any crawler field. For example, if someone searches the word “tuition”, boost all the pages that have “tuition” in the page title higher.
This can also be applied to custom field such as product id, meta tag, etc.
Boost a result where a specified search field contains a specific value. For example, if the field Category contains Admissions for a specific search result, boost that specific page higher.
Control boosting on on a page-by-page basis by creating a custom crawler field to fetch a meta tag that has the boosting value as its content.
<meta property="cludo-boosting" content="300">
If the crawler is set up to crawl the meta property "cludo-boosting", select this field for dynamic boosting. With the example above, the page in question would be boosted by 300%.
Boost content based on how recent a page has been created, published, edited or a custom date found on the page. Set the field to the custom field used to extract the date and boosted the page based on how recent it is using the following time periods:
- Within 1 day of the current date
- Within 1 month of the current date
- Within 6 months of the current date
At the end of that time period, the page's relevance will be gradually reduced to its previous level set.
*In order to boost based on how recent a page has been created, published, edited, or a custom date, you must create a custom field in the crawler for it to be included in the index. Click here to see a step by step tutorial on how to create custom fields or contact support for assistance.
Intelligent Boostings, or Rankings, apply machine learning to dynamically adjust the order of search results for specific search terms based on user behavior.